Heath and Wellness Website Design For I Read Labels For You

Project Highlights

Design

The redesign for I Read Labels For You focused on clarity, professionalism, and creating a modern interface that reflects Irina’s authority in clean living and toxin-free consumer education. The previous site had strong content but lacked a cohesive structure and up-to-date visual identity.

We used a custom Kadence Theme build to modernize Irina’s brand colors, streamline her product review content, and improve how her consulting services are presented. Every element was designed with usability in mind — from intuitive category layouts to clean typography that enhances long-form readability.

Theme / Page Builder

We rebuilt the website using the Kadence Theme and Kadence Blocks Pro, optimizing page structure and calls to action. The new layout is SEO-friendly and visually optimized for both blog readers and potential clients seeking one-on-one consulting.

The navigation was reorganized to emphasize Irina’s two key goals:

1. Educating readers through her research-backed articles.
2. Converting visitors into consulting clients by improving visibility of service pages and contact opportunities.

About I Read Labels For You

Founded by Irina Webb, I Read Labels For You is a trusted resource that helps consumers make safer product choices. With her scientific background and years of ingredient research, Irina has built an online community dedicated to living a healthier, toxin-free life.

Her site features deep-dive product analyses, ingredient breakdowns, and consulting services for people seeking personalized guidance on safe home, skincare, and baby products.

Before working with Katy, Irina’s website was full of valuable content but needed visual and strategic refinement. The new design brings her mission to life — combining professionalism, approachability, and trustworthiness.

Initial Challenges

When Irina reached out, she knew her website needed a refresh:

• The colors, photos, and layout no longer matched the brand’s credibility.
• Navigation was confusing, and visitors struggled to find key information.
• The site had too many unnecessary pages and plugins that slowed performance.
• She wanted a clean, simplified structure that reflected her business model and expertise.

Deciding To Hire DIY Dream Site

Irina first heard about Katy’s work from Grayson Bell of iMark Interactive, who manages her backend tech support. After seeing Katy’s portfolio and discussing her goals, Irina realized DIY Dream Site was the right fit.

“I needed to update my website with new colors and pictures and make my website more user-friendly. I chose Katy because she could customize her services to what I needed at a fair price.”

What Irina Loves Most About The New Site

“I love that Katy acted not only as a web designer but also as a business consultant. She learned about my business model and made sure that the business model was reflected on my website well.”

This collaborative approach ensured that the design was not just visually appealing but strategically aligned with how Irina serves her audience.

She shared that the new website makes her feel more energized about her business and confident that readers will recognize her professionalism — ultimately improving conversions and revenue.

Transformation In Her Business

The redesign brought both external and internal transformation.

“Learning how you present information on the website makes a big difference in how people perceive your services.”

Irina now feels proud to share her website, knowing it clearly communicates her value and expertise. The site also has stronger SEO foundations and a layout that better supports her growing content and consulting offers.

Favorite Part Of Working Together

“I loved the Basecamp and how Katy organized the processes on Basecamp.”

Katy’s structured project management approach gave Irina peace of mind throughout the process — she always knew what step came next and could easily keep track of revisions and feedback.

What Surprised Her Most

“Katy is a great writer and business consultant. Also, I loved that she encouraged me to clean up my website and delete all the unnecessary pages and plugins.”

This partnership went beyond web design. Katy helped Irina refine her brand presence, streamline her content strategy, and eliminate digital clutter that had accumulated over time.

Final Thoughts From Irina

“I love my website now! I feel more pumped about my business.”

“Katy provides excellent value. The investment I made is worth it.”

“Just hire Katy. You won’t regret it. Katy is a talented, caring, and responsible professional.”

Her only suggestion?

“Maybe some kind of double-check that everything was done to agreed specification.”

And her heartfelt closing note:

“I am very grateful for your service! Thank you so much, Katy!”