Website Design For Christian Author and Speaker, Rachel Wojo

Project Highlights

Design

For the base design, I used a handful of our templates from the Pro Templates Subscription Library and customized them to fit Rachel’s specific goals! I also created several custom page designs to fit her author/ speaker/ blogging business like a glove.

Theme/ Page Builder

Rachel already used the Kadence Theme Pro and the Kadence Blocks Pro plugin on her WordPress blog and website, but she needed a total design refresh. We kept her theme, because it’s the one I recommend for 99% of my clients, and gave her site a strategic makeover from top to bottom!

About Rachel Wojo

Rachel is a Christian author, public speaker, freelance writer for well-known faith-based companies, and Adthrive blogger.

She’s known for creating inspiring Bible-based content and resources so omen worldwide can fix their eyes on Jesus and move from hurting to healing. More than four million people have used her Bible reading plans alone!

Initial Challenges

Before Rachel reached out to me, she had worked hard on her own site and previously hired someone to move her off the Genesis Theme and onto the Kadence Theme. While she was very pleased with her core web vitals, she was unhappy with the site’s appearance. She felt it was not feminine enough for her readers and visually needed to be softer and more appealing.

Once we connected, it was clear to me that she was doing all of the right things with her content, we just needed to strategically reorganize her pages and transform her visual identity to attract more of her ideal client, more publishers and brand deals!

Deciding To Hire The DIY Dream Site Team

Rachel first reached out to iMark Interactive, the company that does her WordPress backups, support and maintenance, in search of help with redesigning her site. Since iMark specializes in WordPress development (not design), they referred Rachel to me.

Rachel said, “I was looking for someone to build not only a highly functional website but also one that had a feminine and pretty design. Initially, I struggled to find anyone else with Kadence design expertise. When I was referred to Katy and saw examples of her work, I knew she was the right person for the job. Then, after we connected on our discovery call, I was sold!”

What separates Rachel from many of the other Christian authors and Christian speakers is her ability to relate to loss and the credibility it brings for readers to know the sorrow and loss she has walked. Because Rachel’s readers are sifting through heartache, we really wanted to create a website that feels warm, inviting, spacious and clean.

What Rachel Wojo Loves Most About The New Site

Rachel said, “how can I choose just one thing? There’s so much that I love about it.”

• “I love how cohesive the site feels and how Katy brought fresh life into each page through design. I appreciate her eye for layout.”
• “As a veteran blogger, I sometimes become blind to issues that need improvement, and her vision for what could be influenced my dreams for what could be.”
• “I’ve previously worked with website designers, and Katy exceeded my expectations with bonus designs that were not outlined as part of the project’s initial scope.”
• “I also appreciate Katy’s methodical approach to projects. She inspires me to approach projects with a plan!”